NEWS & MEDIA
From inspiring stories of sportsmanship to entrepreneurial milestones, Arjun Gupta’s journey has been featured across various media platforms. This section captures the interviews, features, podcasts, and visual highlights that showcase his evolution as a cricketer, founder, and thought leader. Whether it’s his vision for youth in sports, his ventures like Sportzoclock and Kragbuzz, or his global collaborations—each appearance reflects a story of passion, purpose, and progress. Explore moments from his public journey—covered by digital publications, TV segments, and event platforms that continue to amplify his voice and impact.
From gym runs to weekend getaways: Why versatile bags are becoming travel and everyday essentials.
June:2026
Nowadays, travelling is not something just for holidays anymore, it has now become a part of our lives: from morning workouts, weekend getaways, or even sudden short trips. In fact, India’s luggage and bags market is estimated to generate over $16 billion (INR1.3 lakh crore) in revenue by 2025, growing at a steady pace each year.
KragBuzz Sports named official kit partner of Shrachi Rarh Tigers for Bengal T20 League S3
June:2026
KragBuzz Sports has been named the Official Kit Partner of Shrachi Rarh Tigers for Season 3 of the Bengal T20 League. As part of the partnership, KragBuzz Sports will design and supply the team’s official match-day jerseys, training apparel and performance kits for the upcoming season.
KragBuzz Sports to Supply Team Kits for Shrachi Rarh Tigers in Bengal T20 League
June:2026
Sportswear and athleisure brand KragBuzz Sports has been named the Official Kit Partner of Shrachi Rarh Tigers for Season 3 of the Bengal T20 League. Under the partnership, the company will design and supply the franchise’s official match-day jerseys, training apparel, and performance kits for the upcoming season.
Athleisure in India is clearly moving from being just a lifestyle choice to a performance-driven category: Arjun Gupta, Kragbuzz Sports
May:2026
At a time when India’s athleisure market is largely dominated by fashion-first and global legacy brands, Kragbuzz Sports is carving a sharply differentiated path, one that is deeply rooted in performance, athlete insight, and global ambition.
KragBuzz Sports named ‘Official Clothing and Jersey’ partner for EUT20 Belgium
May:2026
KragBuzz Sports has been officially announced as the Official Clothing and Jersey Partner for EUT20 Belgium. As part of this association, KragBuzz will design and supply the official match-day jerseys and training kits for all participating teams in the upcoming tournament.
Exclusive | Comfort is the new cool: How Athleisure is redefining Indian fashion
May:2026
In an exclusive piece for MediaBrief, Arjun Gupta, Founder and CEO of KragBuzz Sports, writes about the rapid rise of athleisure in India, the growing influence of Gen Z and millennials on fashion choices, and how comfort-driven apparel is redefining everyday style.
From Factory Floor to Consumer Mindset: The Hidden Role of Manufacturing in Athleisure Brand Growth
April:2026
The rise of athleisure has quietly reshaped the global fashion industry and India is no exception. What began as functional sportswear has now become everyday fashion with consumers choosing outfits that combine comfort, performance, versatility for gym, travel, and daily wear. Athleisure today reflects a clear lifestyle shift.
From Runs To Revenue: IPL Franchises Redefine Sports Business In India
April:2026
In a landmark development for Indian sports, two Indian Premier League (IPL) franchises, Royal Challengers Bengaluru (RCB) and Rajasthan Royals (RR), were sold this year for a combined total exceeding Rs 31,490 crore (USD 3.41 billion).
KragBuzz Retail Celebrates 2nd Store Anniversary with Mega In-Store Sports Sale in Noida
April:2026
New Delhi, India – April 18, 2026: KragBuzz Retail has announced a special in-store sale to mark the second anniversary of its Noida store.
KragBuzz joins Punjab De Sher as Official Jersey Partner for Celebrity Cricket League 2026
February:2026
KragBuzz Sports, a sports and athleisure brand, has been announced as the Official Jersey Partner of Punjab De Sher for the upcoming Celebrity Cricket League (CCL) 2026.
KragBuzz Sports backs Namibia’s Loftie Eaton and Zane Green with gear for T20 World Cup 2026
March:2026
Mumbai: KragBuzz Sports, an Indian cricket gear and athleisure brand, has sponsored protective gear for Loftie Eaton and Zane Green of the Namibia national cricket team during the ICC Men’s T20 World Cup 2026, currently being held in India.
Sport meets style, how elevated athleisure is defining spring/summer 2026
March:2026
For Spring/Summer 2026, elevated athleisure proves that performance and style can coexist effortlessly. Athleisure has matured into a refined style language where comfort and modern aesthetics coexist.
Income Tax Slab, Budget 2026: No Tax Slab Change, ITR 1 And 2 Revision Deadline Extended Till March 31
February:2026
Income Tax Slab, Budget 2026 Live Updates: Finance Minister Nirmala Sitharaman on Sunday presented the Union Budget 2026, keeping income tax rates and slabs unchanged following last year's major tax reforms.
KragBuzz Sports Named Official Jersey Partner of Punjab De Sher for CCL 2026
February:2026
KragBuzz Sports has been announced as the Official Jersey Partner of Punjab De Sher for the upcoming Celebrity Cricket League (CCL) 2026. As part of the association, the brand will design and supply the official playing jerseys for the team throughout the tournament.
KragBuzz Announced as Official Jersey Partner of Punjab De Sher for Celebrity Cricket League 2026
February:2026
New Delhi, India – February 3, 2026: KragBuzz Sports, one of India’s fastest-growing sports and athleisure brands, has been officially announced as the Official Jersey Partner of Punjab De Sher for the upcoming Celebrity Cricket League (CCL) 2026
Budget 2026 Expectations Highlights: Will Nirmala Sitharaman open her purse to boost growth? What industries want
January:2026
Union Finance Minister Nirmala Sitharaman is set to present the Budget 2026 on 1 February, Lok Sabha Speaker Om Birla confirmed on Monday. This is the first time the Union Budget is being presented on a Sunday.
Budget 2026: बजट से पहले सुशील केडिया ने खोला मुनाफे का गुप्त मंत्र!
January:2026
बजट का समय निवेश के लिए जितना रोमांचक होता है, उतना ही चुनौतीपूर्ण भी. इस वीडियो में मार्केट एक्सपर्ट सुशील केडिया ने स्पष्ट किया है
Aam Budget 2026 LIVE: बजट आप पर डालेगा क्या असर, विकास को देगा कितनी गति, जानिए सबकुछ
February:2026
वित्त मंत्री निर्मला सीतारमण ने रविवार को संसद में बजट 2026-27 पेश किया. 53.5 लाख करोड़ रुपये का यह बजट देश हर वर्ग को ध्यान में रखकर पेश किया गया है.
Kragbuzz announced as Official Clothing Partner for Delhi University & Jamia Millia Islamia sports teams 2025
December:2025
As part of this collaboration, Kragbuzz will supply premium official team apparel across multiple sports categories for both universities.
Kragbuzz Teams Up with DU & Jamia Millia Islamia for Official Sports Apparel
December:2025
Athleisure brand Kragbuzz Sports has been officially appointed as the Clothing Partner for two of the country’s most renowned educational institutions—Delhi University and Jamia Millia Islamia. Under this partnership, the brand will provide premium official team apparel across a range of sports categories for both universities.
Gen Z's New Style Code : Where Comfort, Mobility, And Minimalism Lead
January:2026
Gen Z is reshaping fashion with comfort-first clothing, minimalist design, and everyday athleisure that fits fast-moving, flexible lifestyles without sacrificing style.
Festive cheer lights up growth prospects for lesser-known D2C startups
October:2025
The ongoing festival season is shaping up to be a big opportunity for lesser-known, home-grown direct-to-consumer (D2C) brands in the country to grow their visibility and win new customers.
Kragbuzz named official clothing partner for DU & JMI Sports Teams 2025
October:2025
Kragbuzz Sports, one of the fastest-growing athleisure brands in India has been officially announced as the Clothing Partner for two of the country’s most prestigious institutions -Delhi University and Jamia Millia Islamia University.
Kragbuzz Announced as Official Clothing Partner for Delhi University & Jamia Millia Islamia Sports Teams 2025
Decemberr:2025
Delhi, India – December 9, 2025: Kragbuzz Sports, one of the fastest-growing athleisure brands in India has been officially announced as the Clothing Partner for two of the country’s most prestigious institutions -Delhi University and Jamia Millia Islamia University.
Luggage, looks, and life lessons: The new era of global travel
August:2025
Whether we want to admit it or not, on several occasions many of us have secretly browsed through travel photos of friends and relatives and have mentally mapped their social and financial status based on the places they have visited and the kind of luggage they have flaunted.
Athleisure in 2025: Style, sustainability, and smart fabrics leading the way
September:2025
In just a decade, athleisure has evolved from gym wear doubling as casual clothing to a mainstream lifestyle staple. Globally, the market is expected to grow from US $358 billion in 2023 to US $663 billion by 2030, with a CAGR of 9.3% Grand View Research.
Kragbuzz named official clothing partner for Uttarakhand Premier League 2025
September:2025
Kragbuzz Sports, one of the fastest-growing athleisure brands in India has been announced as the official clothing partner of the Uttarakhand Premier League 2025.
Thoughtful Father's Day Gifts: Ideas for Every Kind of Dad
June:2025
Celebrate Father’s Day with gifts that reflect your dad’s unique personality and passions. Whether he’s sporty, stylish, health-focused, or effortlessly cool, these thoughtful picks from trusted brands like KragBuzz, Nike, boAt, Beardo, and Puma offer the perfect blend of function, style, and sentiment.
Aspiration Meets Access: What’s Fueling India’s Sportswear Boom Beyond the Metros
July:2025
Authored by Arjun Gupta , Founder & CEO, KragBuzz Sports
Until a few years ago, the image of athleisure in India was tightly tied to metropolitan elements: young professionals running in urban parks or influencers impressed to show their branded sportswear wardrobes on Instagram.
Thoughtful Raksha Bandhan Gifts Your Sibling Will Love | Handpicked Finds From Indian Brands
August:2025
Raksha Bandhan is more than a ritual, it's a feeling. It’s about that silent understanding between siblings, the shared childhood memories, the teasing, the late-night talks, and the unspoken support. And while no gift can truly capture all of that, the act of choosing one still matters.
Summer 101: Sports Essentials You Can't Step Out Without
April:2025
Your ultimate guide to summer sports gear that keeps you cool, protected, and performance-ready under the sun.
From Local to Global: The Rise of Online Sports Communities and Their Retail Impact
May:2025
In this article, Arjun Gupta, CEO, KragBuzz Sports, delves deep into the rise of online sports communities has revolutionized fan interaction and transformed sports retail through influencers, e-commerce, mobile apps, and global engagement, driving trends, sales, and brand strategies worldwide.
Beyond the Big Brands: The Rise of Indian Players in the INR 50,000 Crore Athleisure Market
June:2025
In this article, Arjun Gupta, Founder & CEO of KragBuzz Sports, emphasizes that in-house manufacturing gives Indian athleisure brands a competitive edge—enabling faster delivery, better quality control, and agile design tailored to local needs..
The Rise of Experience-Driven Retail: How Physical Stores Are Adapting to New Consumer Expectations
March:2025
The Indian retail landscape is changing fast, with traditional stores repositioning into experience formats to match changing customer aspirations.
KragBuzz is about empowering people to perform at their best
April:2025
KragBuzz Sports is a premium Indian athleisure brand founded by former cricketer Arjun Gupta. Backed by over nine years of industry experience, the brand merges style, comfort, and performance.
BT Picks: Kragbuzz DD Backpack Full Review
April:2025
The Kragbuzz DD Backpack blends comfort, functionality, and style for people constantly on the move. Read the full review.
The Budget and the Economy: Insights and Analysis
Feb:2025
A collection of expert and public reactions to the latest budget announcement, covering key policies and potential impacts.
Stock Market on 31 January 2025 | Share Market Highlights - Find here all the updates related to Sensex, Nifty, BSE, NSE, share prices and Indian stock markets for 31st January 2025
Feb:2025
Businessman broker Analyzing finance data graphs and reports on screen for investment purposes for trading graph of stock market | Photo Credit: Pichsakul Promrungsee
ICC Champions Trophy 2025: India Win The Ultimate Rivalry, Cricket Fans Celebrate India's Win |NewsX
Feb:2025
India clinches victory in the ultimate cricket rivalry at the ICC Champions Trophy 2025! Fans erupt in celebration as Team India delivers a stunning performance
KragBuzz Sports expands global footprint with Abu Dhabi T10 and Nepal T20 deals
KragBuzz Sports expands global footprint with Abu Dhabi T10 and Nepal T20 deals
Kragbuzz Sports Partners with Abu Dhabi T10 and Nepal T20 to Expand Global Presence
Kragbuzz Sports has widened its global presence by securing major partnerships across prominent international cricket tournaments.
KragBuzz Sports partners with Quetta Qavalry, Royal Champs & Deccan Gladiators in Abu Dhabi T10
Kragbuzz Sports, a sports and athleisure brand, has partnered with Quetta Qavalry, Royal Champs & Deccan Gladiators in the Abu Dhabi T10 League.
KragBuzz Sports Expands Its Global Footprint: Partners with Abu Dhabi T10 and Nepal T20 Leagues
Kragbuzz Sports, one of India’s most dynamic and fastest-growing sports and athleisure brands, has just expanded its presence
KragBuzz Sports goes global with strategic tie-ups in Abu Dhabi T10 and Nepal T20 Leagues
KragBuzz Sports, a fastest-growing sports and athleisure brand, has announced a significant expansion of its international footprint
Why Tier-2 India is the New Runway for Sports and Athleisure Brands
In recent years, India’s retail and fashion landscape has been dramatically reshaped and it’s not
How Value Activewear Could Be the Next Game-Changer in India
Here, we highlight the key strategies value activewear brands are adopting to tap into growing demand
Empowering Young Cricketers: KragBuzz Joins Hands with Sumit Panda Cricket Academy in the UK
KragBuzz, a leading sportswear company providing sportswear for schools, colleges, sports clubs, and sports leagues, has entered into an official clothing partnership with Sumit Panda Cricket Academy in Manchester, UK.
Why sports athleisure is more than a fashion statement — it’s an economic opportunity
With the athleisure market growing at a CAGR of approximately 9.3% from 2024 to 2030. In the last decade, the boundaries between fitness, fashion and performance have merged-giving birth to one of the fastest growing segments in the fashion industry.
Arjun Gupta – The Livery of Dreams
Rebel Thriver once said, “when writing the story of your life, don’t let anyone else hold the pen.” Today we discover and learn about an individual who did precisely that. Arjun Gupta, a young idealistic individual.
Kragbuzz| Platform For Customised Sportswear
It is important to think big, take baby steps every day, because that’s how you can achieve anything in life. Consistency is the key”. Arjun Gupta, Founder of Kragbuzz in an exclusive interview with Startup Story Media.
Cricketer turned entrepreneur Arjun Gupta’s tale of not giving up:The KragBuzz Story
There is an endearing charm about common men persevering and constantly aiming to break new grounds on the path to success. Former cricketer turned entrepreneur, Arjun Gupta’s story charters a similar path of an honest endeavour.
Kragbuzz Sports: The Rise of a Sports Clothing Empire – Arjun Gupta
Arjun Gupta is a young and ambitious sports enthusiast who took his love for the game and turned it into a thriving business. Arjun’s journey in sports began in his school days at Modern School Delhi where he excelled in cricket.
लक्षिता की गेंद पर स्टंप हुए दिल्ली के पूर्व विकेटकीपर अर्जुन
दिल्ली के पूर्व विकेटकीपर और क्रैगबज स्पोर्ट्स के संस्थापक अर्जुन गुप्ता दिल्ली की लेखिका लक्षिता मित्तल की गेंद पर स्टंप हो गए हैं। कोरोना के समय के बीच अर्जुन और लक्षिता की गुरुग्राम में एक छोटे समारोह में सगाई हो गयी।अर्जुन 2004 से दिल्ली की विभिन्न आयु वर्ग की टीमों से खेले थे और 2017 में सीनियर दिल्ली टीम का हिस्सा थे। वह क्रैगबज स्पोर्ट्स के संस्थापक हैं।
Sportswear Brand “Kragbuzz Sports” Expanding Its Horizons In Global Market
Dreams might not always progress linearly, no matter however much we want them to. Yet, to keep dreaming is essential, and there is something fundamentally beautiful about reimagining ways to stay connected to the thing
